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Back to the Data Model.
This Page shows small examples of a Glossary of Terms and Business Rules, which are important supporting documentation for a Data Model :-
A Glossary of Terms which is recommended so that everyone adopts common jargon.
Terms shown in Bold also appear as entries in the Glossary.
Business Rules
| TERM |
ALSO CALLED |
EXAMPLES |
MEANING |
| Channel |
Format, Media |
Internet, Print, TV |
A Channel for delivering Advertisements to the market.
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| Format |
Channel, Media |
Internet, Print, TV |
The Format in which Advertisements are delivered to the market.
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| Media |
Channel, Format |
Internet, Print, TV |
The Media defines the mode in which Advertisements are delivered to the market.
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| Reference Data |
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Channel Types |
This is data that never changes.
It is used to define the range of values which is valid for other Transaction-related data.
The names of Tables that hold Reference Data begin 'Ref_'.
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Business Rules
These Rules define the relationships between the 'Things of Interest' in the Scope of the Data Model.
For example :-
An Agency can place zero, one or many Adverts.
A Channel must be of one and only one Channel Type
A Marketing Campaign can involve one or many Advertisements.
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