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We would be glad to have
your comments.
In November, 2017 David Raab was instrumental in founding the
Customer Data Platform Institute (CDPI) to work on the
specifications of a Customer Data Platform(CDP).
One of the core benefits of a CDP was defined as a 'Unified Customer View' which corresponds to my 'CMI'
Another of the benefits was 'Enhanced cross-channel analytics' which was defined as 'analysis of the customer journey
across any channel'.
One of the components was 'to collect as much customer interaction data as possible '.
The Data Model for the Customer Master Index (CMI) is discussed here
The CDP recommends recommends the "CDP-plus-partner package" approach when looking for a CDP package.
Possible Partners include :-
Agileone (Watford, UK) (incl Cust Exp) done
Blueshift (No UK presence)
Redeye (MK) done
Reprint done
Salesforce
Tealium (Reading, IP - incl.Eventstream, UDH, S'fce)
Corporate and Marketing Customer Data Platforms
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| Four Layers in the Marketing
Customer Data Platform
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Barry Williams
Principal Consultant
Database Answers Ltd.
London, England
November 21st. 2017
© Database Answers Ltd. 2017
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