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We have also designed a Data Mart which is a natural starting-point for answering management Enquiries, producing Business Intelligence, Performance Reports and KPIs.
When we created this page, Customer Journey Mapping as an initiative had been taken up by the
British Governnment.
It was also taken up by a number of Local Authorities such as
Stoke City Council,
and was enthusiastically supported by a number of consultancy companies, such as
People and Participation.
It is still mentioned on the Web Site of Experience Solutions who have published a very interesting one-page example of a Customer Journey Map.
On May 15th. 2014, I went to a Sales Exhibition in the Excel Centre in London and attended an interesting presentation by Oracle and learned about some good work being done in "Designing CX" at Stanford University in California.
As a result, I designed this more complex Model.
Conceptual Data Model
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Logical Data Model
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